Our market areas expand to Asia
Our largest market areas are Russia and the Nordic countries. Markets are presently growing most strongly in Asia. Market expansion places demands on product development, for instance due to the differences in stud regulations in different areas. Overall, the growth in demand creates better prerequisites for developing customized studs.
Successful stud insertion is important for the safety and longevity of studded winter tyres. Therefore we continuously nurture and develop our relations with companies involved in studding operations in all our market areas.
As markets grow, new players appear continually. We welcome competition – it challenges us to maintain our position as a pioneer of stud technology. We believe that the high quality and sustainability of studs will continue to be important competition advantage also for our customers operating in winter tyre markets.